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- CPM = cost per thousand impressions
Defination / Uses
CPM calculator helps cipher a introductory task for online marketers and publishers. Knowing how to calculate CPM comes into play when flashing budgets are considered.
CPM is longhand for cost per afar or cost per thousand and is a common measure of volume in advertising. This calculator works either way, so it may be used to calculate either the cost, CPM or number of prints.
Indeed less dangerous is the CPA ( cost per action) model, where the advertiser pays every time the addict performs an action (registers, makes a purchase, etc.). It's parlous for the publisher, however, because he has to calculate on advertiser's capability to monetize the business.